Privacy Policy
Effective Date: January 8, 2026
1. Introduction
Lodgepole I/O, LLC Mirlo ("we," "our," or "us") operates Mirlo, a photo-sharing platform committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our photo-sharing platform. By using Mirlo, you agree to the collection and use of information in accordance with this policy.
2. Information We Collect
2.1 Information You Provide
- Account Information: Email address, username, and password when you create an account
- Photos and Media: Images, videos, and other media files you upload to the platform
- EXIF Data: Camera settings, equipment information, and technical metadata embedded in your photos
- Location Information: Geographic location data you choose to tag with your photos
- Equipment Data: Camera gear and equipment information you choose to track
- Site Path: Your chosen URL path for your personal gallery (e.g., mirlo.photo/yourname)
2.2 Automatically Collected Information
- Usage Data: Information about how you interact with our service, including pages viewed and features used
- Device Information: Browser type, operating system, and device identifiers
- Log Data: IP address, access times, and referring URLs for security and service improvement purposes
- Analytics Data: We collect anonymous, aggregate usage data such as pages visited and navigation patterns through a privacy-friendly, cookieless analytics provider. This data is anonymous, uses no cookies, and is never linked to your photos, input values, or personal content.
3. How We Use Your Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our photo-sharing platform
- To enable you to create, organize, and share photo galleries and albums
- To display EXIF data and location information as you configure
- To manage your site path and public/private gallery settings
- To communicate with you about service updates, security alerts, and support
- To ensure platform security and prevent fraud or unauthorized access
- To analyze usage patterns and improve user experience
- To comply with legal obligations and enforce our Terms of Service
4. Data Storage and Security
Secure & Private by Design: Your photos are protected by multi-layer access controls, encrypted connections, and isolated data storage. Your galleries and albums are secured with row-level security policies that ensure only you—and those you explicitly share with—can access your content. All data transfers are encrypted using industry-standard SSL/TLS. We also implement role-based access controls, audit logging, and rate limiting to protect your account.
Secure Storage: We use industry-standard security measures to protect your data, including encrypted data transmission (SSL/TLS), secure data centers, and regular security audits.
Data Retention: We retain your information for as long as your account is active or as needed to provide you services. You may request deletion of your data at any time through your account settings.
5. Data Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
- With Your Consent: When you choose to make galleries public or share content with specific individuals
- Service Providers: With trusted third-party service providers who assist in operating our platform (hosting, CDN, infrastructure), bound by confidentiality agreements
- Legal Requirements: When required by law, court order, or governmental authority
- Business Transfers: In connection with a merger, acquisition, or sale of assets, with notice provided
- Safety and Security: To protect the rights, property, or safety of Lodgepole I/O, Mirlo, our users, or the public
6. Your Privacy Rights
You have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your account and associated data
- Data Portability: Request a copy of your data in a machine-readable format
- Opt-Out: Unsubscribe from marketing communications at any time
- Object: Object to certain processing of your personal information
To exercise these rights, please contact us at hello@mirlo.photo. We will respond to your request within 30 days.
7. Cookies and Tracking Technologies
Our Ad-Free Commitment: Mirlo does not use advertising cookies or third-party tracking for behavioral advertising. We are ad-free by design.
Essential Cookies: We use essential cookies required for platform functionality, including:
- Authentication cookies to keep you logged in
- Security cookies to protect against unauthorized access
- Preference cookies to remember your settings
Analytics (Cookieless): We use a privacy-friendly, cookieless analytics provider to understand how people use Mirlo. It sets no cookies and requires no consent banner. It collects only anonymous, aggregate data:
- Pages visited and navigation patterns
- Aggregate feature usage
- Page transitions and referring pages
What We Do NOT Track:
- Input field values (passwords, emails, form content)
- Your photos, captions, or personal content
- Cross-site browsing activity
Analytics data is anonymous, uses no tracking cookies, and is never sold or shared with third parties for advertising.
You can control cookies through your browser settings, but disabling essential cookies may affect platform functionality.
8. Third-Party Services
We may use trusted third-party services to help us operate our platform, such as cloud hosting providers, content delivery networks (CDN), and infrastructure services. These service providers have access to your information only to perform specific tasks on our behalf and are obligated to protect your information in accordance with this Privacy Policy.
9. Children's Privacy
Mirlo is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will take steps to delete such information.
10. International Users and Data Transfers
Lodgepole I/O operates globally through Mirlo. Your information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws.
For European Union Users: We comply with the General Data Protection Regulation (GDPR) and ensure adequate safeguards for data transfers outside the EU.
For California Residents: We comply with the California Consumer Privacy Act (CCPA) and provide California residents with specific rights regarding their personal information.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. Your continued use of Mirlo after such changes constitutes acceptance of the updated policy.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Lodgepole I/O, LLC Mirlo Privacy Team
Email: hello@mirlo.photo
This Privacy Policy is designed to help you understand how we collect, use, and protect your information. We are committed to transparency and protecting your privacy as you use Mirlo to share your photographic moments.